Rewind

Scared of Starting a Business ?

It can be overwhelming to think about starting your business. In this seminar, Katherine Zobre, Business Advisor for the Alabama Small Business Development Center (SBDC) Network, will demystify the process of getting your creative business started. We'll go over the basic requirements, best practices, and tips to keep your business...in business.

Introduction to Branding & Marketing

What's the best way to reach your audience? Ready to level up your outreach? This webinar with Katherine Zobre, Business Advisor for the Alabama Small Business Development Center (SBDC) will provide an introduction to branding, marketing, and provide best practices so you don't spend all your time (or your money!) on marketing.

Marketing and Advertising

Would you like to learn more about effectively promoting and advertising your art and your small business? Watch Daniela Perallon to learn about her creative approach to marketing and advertising.

Introduction to Off Camera Flash Photography for Artists

Looking for fresh, affordable photography methods to enhance your advertising and promotional images? This webinar with John Phillips will provide an introduction to off camera flash photography, an economical way to create professional quality images that document your artwork and tell your story.

“Connecting Your Work to Your Market” with Katherine Zobre

You are confident in your skills as an artist. You know which brush or glaze to use. But knowing your customers is tricky. What do they like? Does your work resonate with them? Are there things you could or should be doing to create a stronger connection and relationship? In this webinar, you’ll learn practical tips and tools to connect your work with your customers.

"Leveraging Instagram to Promote Your Artwork" with Curt Hammerly

Instagram can seem frustrating at times but it doesn't have to be. Curt Hammerly talks about what he’s learned from leveraging Instagram and helps you skip some of the tougher lessons he learned along the way. It’s never too late to learn how to gain new followers and turn them into customers. Curt Hammerly is a ceramic artist near Denver, Colorado who combines cutting-edge 3D printing technology with age-old pottery techniques and utilizes Instagram for all of his marketing.

“Contracts and Mediation” with Christine Dodd

Would you like to be more comfortable negotiating where and how you show your artwork? Are you unsure where to start or what to include in your negotiations? In this seminar Christine will discuss when a contract is formed, common terms to negotiate and some mistakes to avoid. We will also discuss what to do if a relationship has soured, if expectations and promises were not met, and how to use mediation techniques to turn the situation around.

“Effective Grant Writing” with Amy Jenkins

Would you like to be know how to write effective grants to support your artistic endeavors?

Writing effective grants can be challenging for seasoned professionals and first timers alike! Join Amy Jenkins, Visual Arts Program Manager at the Alabama State Council on the Arts, as she offers tips and tricks on how to best represent yourself and your work. Participants will gain a better understanding of not only how to make an application shine but also how to avoid common pitfalls that can sell your vision short. Be sure to bring your grants-related, Council on the Arts or other, questions for after the presentation.

“Promoting Your Work on Facebook” with Tim See

Learn how to creatively promote your art and your business on Facebook with ceramic artist and educator, Tim See.

“The Art of Career Transition” with Bettina Byrd-Giles

This session will cover often overlooked valuable resources that can be used for job transition and improving your current professional status.

“Connecting with Community”

In this presentation, Adrienne Clow of the Eastern Shore Art Center will discuss getting involved with a community-based art center. Creating your career in art can take many forms, including: exhibition, events, volunteerism, internships and community outreach.

“Applying to Arts and Crafts Festivals”

This presentation by Jaylyn Napier of Kentuck will offer insight into what the art organization sees and filters through with artist applications and how to present yourself and your art in the best way possible when applying to arts and crafts festivals. We will talk about photos, questionaries, contact information, waitlists, acceptances and denial. This discussion will be beneficial to artist who are trying juried festivals for their first time or artists that have done festivals for many years, but struggle with online applications.

“Engaging the Gallery System”

In this talk, Jennifer will offer an outline of how to engage with and access the gallery and museum system from the perspective of an artist, curator, and gallery director. She will specifically discuss options for artists working in Alabama and cover the fundamental elements that artists must tackle if they are focused on building momentum in their career, exhibiting regularly in their arts community, and being on the radar of curators, galleries, collectors, and museums.

“The Art of Business and the Business of Art”

This presentation by Audry Deal-McEver will provide lots of useful information about how to transition into becoming a fully self-employed artist. We'll cover logistics like the pros and cons of different sales models, how to shop for business insurance, and the logistics of setting up a LLC (and whether this is even applicable to you). Most importantly, we'll talk about ways to run an art business while still maintaining creative integrity, so at the end of the day you still feel like an artist instead of a small factory!